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S&P 500 Falls 1.7% as Big Tech Pullback Drags Markets While Cisco Raises Forecast

Markets slip after a broad Big Tech pullback, with the S&P 500 down 1.7% and investors reacting to a mix of earnings, guidance and sector rotation. The session matters now because tech sector pressure can quickly reshape index performance and portfolio flows in the near term while company-specific developments will influence earnings trends over the next several quarters. U.S. equities led the move, but reverberations will be felt in Europe and Asia through cross-listed stocks and global supply chains. Compared with recent rallies driven by AI optimism, today shows how concentrated gains can reverse when expectations collide with distribution disputes and macro headlines.

Market snapshot and the drivers behind the sell-off

The S&P 500 closed down 1.7% as heavy selling in major technology names set the tone for the session. Investors rotated out of richly valued growth positions and moved toward more defensive and select cyclical plays. The pullback followed a stretch of strong gains that had been powered by enthusiasm around artificial intelligence spending and cloud demand. Today those gains were checked by profit taking and mixed corporate news.

Short term, the move reduces risk appetite and may tighten near-term market breadth. Over the longer term, the episode highlights how quickly sentiment can change when the market reassesses revenue cadence and distribution models. European and Asian markets traded lower in follow-through action, reflecting the global reach of large U.S. tech firms and the interconnected nature of semiconductor and software supply chains.

Tech volatility with one clear outlier: Cisco

Technology names led the decline, yet not all companies followed the same path. Cisco Systems (NASDAQ:CSCO) rose 4.6% after raising its fiscal year outlook. Management cited demand for its artificial intelligence-related networking products as a driver of optimism. That guidance lifted Cisco shares and underscored a key theme in the post-earnings landscape, where AI-related hardware and infrastructure vendors can show resilience even when broader software and consumer-exposed tech names cool off.

The divergence between companies that are directly benefitting from AI infrastructure spending and those whose revenue depends on advertising or consumer subscription growth was a major factor. Investors assessed which firms will see durable top-line improvement and which face more incremental headwinds. The session reinforced the growing bifurcation within the technology sector between winners of AI investment cycles and those exposed to ad spending and consumer churn.

Disney’s revenue miss and the protracted YouTube TV dispute

Walt Disney (NYSE:DIS) shares plunged nearly 8% after the company reported weaker-than-expected revenue and warned that a carriage dispute with YouTube TV could last. Entertainment revenue fell 6% year over year in fiscal fourth quarter, led by a 21% decline in linear network revenue. Those declines pulled down operating income in Disney’s entertainment segment by 35%.

Streaming provided a counterweight. Disney said operating income for its direct-to-consumer unit rose 39% and the combined Disney+ and Hulu subscriber base reached 196 million. Even so, millions of YouTube TV customers lost access to Disney channels in late October following a failure to renew carriage terms. The company cautioned that talks with YouTube could continue for some time. The dispute highlights how distribution agreements remain a core risk for media companies in the streaming era because they affect advertising reach, affiliate revenue and subscriber sentiment all at once.

Globally, the impasse matters because carriage interruptions can reduce ad impressions across markets and complicate revenue recognition across legacy and digital units. Historically, protracted carriage fights have pressured legacy TV revenue streams while accelerating migration of viewers to streaming, but they can also create near-term cash and content-access disruptions that weigh on margins.

Prediction markets gain mainstream traction and regulatory questions

Outside of traditional market moves, prediction markets are moving into mainstream channels. The UFC announced a partnership with Polymarket to incorporate live fan-prediction data into broadcasts. At the same time, established sports-betting platforms DraftKings (NASDAQ:DKNG) and FanDuel announced plans to launch prediction market products in states where conventional sports wagering is not authorized. Robinhood (NASDAQ:HOOD) expanded sports event contracts earlier in the year. Yahoo Finance is integrating Polymarket probability data into its investor tools and Intercontinental Exchange (NYSE:ICE) agreed to invest up to $2 billion for roughly a 20% stake in Polymarket.

These moves accelerate the fusion of market-style betting with mainstream media and financial tools. Regulation will be a focal point. Sports betting is controlled at the state level while prediction markets fall under the Commodity Futures Trading Commission. Nevada regulators have already indicated resistance to replacing betting licenses with prediction-market frameworks. Legal challenges are possible, but the CFTC has permitted the approach to spread so far. The commercial push matters now because it could alter engagement models for broadcasters and create new monetization channels that span sports and financial data services.

Other movers and what to watch next

Several corporate developments added texture to the trading day. Verizon (NYSE:VZ) is poised to cut about 15,000 jobs as it contends with postpaid subscriber losses and stiff competition in wireless and home internet services. That larger cost action could pressure telecom earnings and weigh on consumer spending-related sectors.

In health care and pharma, Pfizer (NYSE:PFE) is selling its stake in BioNTech (NASDAQ:BNTX) while the COVID-19 vaccine collaboration between the companies will continue. The move separates balance-sheet exposure from ongoing scientific partnership. In consumer packaged goods, PepsiCo (NASDAQ:PEP) introduced a new Simply NKD snack line without synthetic dyes, including a reformulated Flamin Hot Cheetos product. The alternative product launch underscores how regulatory attention and public policy debates can drive product adjustments even when companies do not see strong consumer demand signals for change.

Near term, market participants will monitor company guidance cadence, the outcome of high-profile distribution negotiations and any regulatory developments around prediction markets. Earnings and macro updates will remain the immediate catalysts for volatility. Over weeks and quarters, corporate investment decisions in AI infrastructure and media distribution strategies will influence where returns concentrate within the market.

Today’s session combined sector rotation with idiosyncratic corporate news. The result was a meaningful pullback in the major index and a reminder that concentrated gains can be reversed quickly when earnings, guidance and policy questions intersect.

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